Music Theory Affects Business Psychology of Everyone

Studies have shown marked differences in the way people in business are affected by music. Whether it be shoppers or employees is a department store all are influenced by music theory.

There may be an advertisement for a food product that has a soulful tune, evoking the memory of some special moment. When at the store later the viewer purchases the product without much thought of the price. Business has once again won in the psychology of the shopper. The advertising industry has many options to choose from with the wide variety of musical tunes at hand. Most importantly the music has to engage the consumer and marry the product across many populations.

Just like when stores put the higher price, name brand products on the eye level shelves – this is reinforcing all the ads people have been exposed to. There may even be a cook making food samples for shoppers to try. All this is a reinforcement of the advertising that has been done. And just like the importance of visual marketing – music theory plays a great part in promotion. When exposed to the tuneful ads for products consumers experience memories. They are of good experiences drawn up from the subconscious. In the same moment new thoughts are produced, also becoming stored.

When business promotions occur and products marketed the importance of music choice cannot be stressed enough. The psychological effects on decision making influence is greatly steeped in music theory. Businesses may go so far as hiring a well known band to represent products. The choice of music that promotes sales and sets that memory in motion is important. When the tune plays in the minds the memory recalls the recent experience that went with that tune. Even after the presentation is the tunes played can bring back psychological recall of feelings associated with the sounds. The memory of the business experience will still be intact.

What is most amazing about the affects on the psyche of the consumer is that the rationale to choose is greatly affected by advertisements. Even if the savings would be better for another brand it doesn’t matter most of the time. Once again music theory comes into play as the foundation for greater sales. And while the results are not going to be across the board they are going to be phenomenal. Possibly this could be the future for people wanting to get into the business world. Classes is music theory may become just the the right mix with courses on business.

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